+44 (0)330 818 2154
+44 (0)330 818 2154
As with any traditional event, customs change over the years, and gifts are becoming popular at Thanksgiving. Customised and experience presents are particularly favoured as many people move away from material possessions. Perhaps, you want to express your gratitude to a loved one with a memoir this year.
Writing your autobiography or memoir with LifeBook is the perfect winter project that will put a smile on your face. It means regular conversations with an interviewer chosen just for you. It’s a chance to look back and reflect. It’s a project that can occupy as much or as little time as you like.
As a result of triple-digit growth since our campaign The Gift of a LifeBook started in May, we are now adding ITV3 to the media mix. Since we are all about storytelling, we are thrilled to be in the good company of household characters like Hercules Poirot, Vera, and Inspector Barnaby.
Covid-19 has dramatically changed our lives. The National Emergencies Trust (NET) has launched a Covid-19 appeal in which Coutts is participating and is matching every pound raised. LifeBook is donating a project package worth £7500.
Following the successful start across the Sky Network, we are now expanding our TV campaign to Talking Pictures, Eden, Alibi, and TCM Movies. The creative has been done by Grainger & Wolff, production by ScubaBoy, and planning by SmartResponse.
We are very pleased to announce that we have just launched our new campaign: The Gift of a LifeBook. The campaign will be seen across TV, magazines, and print. Based on in-depth interviews with current and potential customers, the campaign is anchored around why it is important to write an autobiography.
It’s more important than ever to have positive projects to focus the mind. The team has adapted to working from home and the company has adopted a new way around dealing with the issue of social distancing: we will temporarily be switching to remote video interviews. This way, we can continue helping you writing your life stories.
All employees have moved from the headquarters in England and Indiana to work remotely, and they continue to deliver the beautiful memoirs our families deserve. In order to protect both our authors and their interviewers, we are using our video interviewing technology, allowing our projects to continue without interruption.
LifeBook project manager Nathalie Garcia talks about a project she initiated making a documentary called WAR TOWN, which looks at the British Army history, military architecture, sports in the military and the civilian stories, all set in the small town of Aldershot between 1914–1918. The project got her an invitation from the queen.
We are very grateful for all of the support YPO has provided. Our founder Roy Moëd, a member of YPO, has been promoting the private autobiography journey as ‘A Project to Live For’. Among other things, YPO produced a video capturing the essence of LifeBook Memoirs and Roy’s passion for caring for aging parents.
